Gatorade Super Bowl
Year
'26
Role
Creative Designer
Service
Experiential Design, Motion Design, AI Prompting
Super Bowl week is one of the loudest stages in sports. ACRONYM helped Gatorade create focus within it. An invite-only studio where hydration could be experienced, understood, and captured. The space was designed to welcome athletes, creators, and retail partners in a single orchestrated environment.
© Gatorade Super Bowl
About the Project
ACRONYM created the space unfolded as a fully guided journey across distinct rooms, each carrying a different layer of the story. Clear transitions shaped the pace, allowing the tone to evolve as guests moved through the environment.
For athletes and creators, the studio operated as a production-ready ecosystem. Lighting, sound, and scenic design worked together to create rooms with presence and weight. Product lived inside the flow of the experience, giving talent natural ways to engage while content was captured in real time.
***FULL CASE STUDY: CONFIDENTIAL, DETAILS UPON REQUEST
My Role
I collaborated with creative leads to develop user flow explorations and generate mockups. Animated branded assets across the entire experience.
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