Coca Cola Love Company
Year
'24
Role
Creative Designer
Service
Branding, Concept Development
Coca-Cola has launched a new series with customized flavors in China. They aim to attract more consumers' attentions in a creative communication way.
© Coca Cola Love Company
Concept
There are more than 200 million single people in China, and they long for a perfect other half. Various types of flavors are like all kinds of people. We created a Customized Love Company for Coca-Cola.
12 million total social impressions. 1,800 limited sets of customized coke sold out within 1 second on the e-commerce platform. 200+ media reports of this communication campaign.
My role
I worked closely with senior creatives from concept through design execution, brainstorming interactive installation ideas and designing visual assets for the campaign’s social media content. I assisted on-site with the final production of a 12-meter-tall Coca-Cola bottle installation, ensuring our creative vision was realized in every detail.
Wired for Wonder