Motion Graphic
Jam: A Vibrant Journey Through Music and Motion
Jam is a high-energy motion graphics project created for Spotify Jam.
Spotify Jam is a feature in Spotify: Whether at a party, on a road trip, or just hanging out, users can join a Jam, add their favorite tracks, and create a shared playlist in real-time.
Three characters journey through music-inspired worlds. Each world bursts with its own distinct visual style, tuned to the music that defines it.
Behind the scenes, the creative approach was all about play and experimentation: pushing the limits of motion, color, and rhythm, mixing bold visuals to bring music to life on screen.
Jam was crafted to feel like a social media scroll through a vibrant music festival. The experience is fast-paced, exciting, and richly diverse, echoing the feeling of hopping from stage to stage at a festival.