Floria Xiaoshan Huang

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Gatorade Super Bowl LX
2026 Most people don’t think about hydration until they feel the effects of being under-hydrated.

For the fourth year at Superbowl, VTPro Design created an immersive environment with Gatorade. This time, designed to help bring that contrast to life, translating the hydration vs. dehydration conversation into something physical, sensory, and experiential.

From the Entry Portal journey through a full ecosystem of creator-first capture zones, the space was built to support athletes, creators, and retailers in engaging with performance science in a more tangible way. 




Behind the scenes



Designed to translate a complex idea into an experience you can step inside, where creators don’t just learn what hydration does, they feel it through play, movement, and competition.




Credits

VTProDesign

Motion Design
Andrew Strelecki  
Floria Xiaoshan Huang        

Work

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